At the beginning of 2020, the shock of the covid-19 pandemic has sent the world economy into a severe recession, caused a contraction in international trade and volatility in commodity markets.

CBE is no exception!

Shanghai Beauty Expo, which was originally scheduled to be held in May each year, was postponed to July 9-11, 2020, and the amount of participating brands and channel parties was only half of the previous years.

The Shanghai CBE brought together 3,600 domestic and foreign cosmetics categories from China and more than 40 countries and regions. Well-known products and elites gather, which covering almost the entire cosmetics industry. With an exhibition area of 260,000 square meters, there are tens of thousands of trendy skincare products, cosmeceutical products, and relevant technology products.

Facing the difficulties and problems brought by the epidemic, people in the beauty industry used their own methods to express their enthusiasm of the beauty industry.

Global brand & Premium experience

Vila brought its 18 cosmeceutical brands and 4 makeup brands to its debut:

Thursday Plantation, Tepika, Hiruscar, Club, Evian, KISS ME, Neogence, Neutrogena, Aveeno, Dr.:Ci.Labo, Listerine, OGX, Smiling, Mistine, Beloved Girls , Beloved ones, Mayskin, SureMed, KIKO, Amethyst, Canmake,etc.

KIKO MILANO  

KIKO 
Top of the Bestseller List
 
Founded in 1997,KIKO MILANO, the Italian brand that revolutionizes the rules of cosmetics with affordable luxury, has more than 1,300 units of professional cosmetics.With over 900 salespoints around the world, it is the very best choice for the make-up of Milan fashion week.

Hiruscar

Fast Healing Effect

Founded in Zurich, Switzerland in 1945, Medinova is a member of the renowned DKSH group. Hiruscaris a quick-absorbing non-greasy andfilm-free clear gel that helps reduce scar visibility.

Use Hiruscar to treat skin affected with scars or even prevent them from appearing in various causes such as operation, accident, burning, pimple inflammation, chickenpox and also hypertrophic and keloid scars, and to lessen black marks from inflamed pimple scars and bringing smoothness back to your skin.

MAYSKIN

Invisible Spot Dot  Blemish-Clear Cover

Founded in 2002, R&D by Taiwan Buchmannand strategically cooperated with EuroMedInc(a well-known dressing factory in New York, USA), MAYSKIN has entered the market over 10 countries around the world, and won the "Watsons Health and Beauty Award for Best Sales in Washing/Oil Control Category" from 2016 to 2017.

Thursday Plantation

As the sole distributor of Thursday Plantation in China, we also displayed 7 cross-border products:

Thursday Plantation Peppermint Oil Headache Pain Relief

Thursday Plantation Tea Tree Blemish Stick

Thursday Plantation Lavender Oil Sleep Support and Calming Roll-on

Thursday Plantation Peppermint Oil Headache Pain Relief Roll-on

Thursday Plantation Nourishing & Intensely Hydrating FACE MASK

Thursday Plantation Clarifying & Detoxifying FACE MASK

Achieved fruitful outcomes in recessional rut.

In the post-epidemic era, we are also keenly aware of thecontraction in commodity markets.

However, Vila has registered the astonishing outcome of this EXPO. 770 visited our exhibition, a record-breaking performance, of which online customers accounted for more than 60%.More than 100 customers who have reached agreements of cooperation at the scene. And the staff could be seen here and there to patiently answering questions and discussing details for the visitors.

We adhere to the design of golden-3sec of saving customers, which is simple but effective.Every information shown to the guests is the key point which are exactly the client’s asking for.It can be argued that the middle display cases design for cosmetic products (knowledge copyright) are welcomed by our clients and visitors.

    

Global Operator of Imported Cosmeceutical Products.

Although thecoronavirus has struck with unprecedented scale and ferocity, CBE Shanghai represents the largest exhibition in Shanghai and even in the range of nation and a carnival for the beauty industry."Beauty" is always an enduring growth point for consumption regardless of when and where. In the darkest hour, challenges always coexist with opportunities.

The Shanghai Beauty Expo in 2020 came to a successful conclusion, marking the beginning of a brand new journey of beauty, and Vila will continue to strive harder for a better future.Vila with the experience,professionalization and concentration at its core lead the specialized team in accomplishing the brand aim of being higher impact and gaining more market share, in surmounting difficulties in channels by upgrading unit drainage effectiveness, thus laying the crucial foundation needed to reach the goal of building a moderately prosperous in crisis by continuing to improve the BA management and sale activation system with the strategy of mutual empowerment and service-oriented.

Vila will continue to play an active role in building a new environment and strivingto work tirelessly on pursuing thetrue essence of beauty!