In 2020, Meianjian initiated a comprehensive strategic upgrade, transforming into a global operator of imported functional products. After five years of dedicated deep cultivation, by 2025, it has successfully evolved into a professional domestic marketing and expansion service platform for imported functional beauty and health brands. With its in-depth layout and improvement of the marketing service system, Meianjian uses data-driven means to accurately insight into user needs, helps chain channels clearly outline customer group portraits, and assists brand owners in precisely anchoring market positioning. Through an innovative model of two-way empowerment, it has built a solid value symbiosis system, promoting the deep integration of channels and brands in vertical fields.
Based on its profound professional advantages, Meianjian actively innovates service models, makes every effort to create a closed-loop of the entire big health industry chain, and accelerates its transformation into a comprehensive service provider for beauty and health products. Facing the new normal of the market, relying on flexible digital operation strategies, Meianjian continues to optimize the service chain, which not only ensures the stable development of the company's operations but also achieves a significant improvement in the quality of growth. Looking forward to the next five years, Meianjian will focus on the construction of the online ecosystem. On the one hand, it will build an online sales network across all domains, integrating traffic platforms, private domain operations, and intelligent supply chains; on the other hand, it will promote the coordinated development of new media e-commerce and traditional e-commerce, take scenario-based marketing such as short-video live broadcasts and social platforms as breakthrough points, combine the refined operations of mainstream e-commerce platforms, build a strong growth engine with complementary new and old models, and steadily move towards the goal of "China's benchmark for imported functional health product services".
